This mask is super easy to apply (I usually shake a little into my hand and add a little water. This mix makes a watery paste to spread all over your face. There will be little clay clumps, but this is pretty normal for any powdered clay, I believe. This mask will dry within 5 minutes, and you will get the addicting "tight skin" feeling for the last 5.
It smells just like a cup of chamomile tea and is relaxing to wear. It feels a bit exfoliating to take off on account of the now-dried clay clumps. Be careful to rinse in-depth; for those who are pale like me, you really don't want turmeric to stay on your skin too long... you may tinge yourself yellow.
(This isn't to say the mask will make you yellow, it is just a reaction if you accidentally leave traces overnight - I'm sure it will affect your skin at that point.)